ROLE OF PERSONNEL MOTIVATION IN FORMATION AND DEVELOPMENT OF HUMAN POTENTIAL OF AN ENTERPRISE
Milokhina Irina Viktorovna
Novokuznetsk
Abstract. The article considers the influence of personnel motivation on the efficiency of an enterprise activity, as well as connection between personnel motivation, human potential of an organization and methods of forming and maintaining a high level of employees’ motivation. The results of a survey on motivating and demotivating factors in work carried out at the largest Russian metallurgical enterprise are analyzed.
Key words and phrases: мотивация персонала, кадровый потенциал, мотивирующие факторы, демотивирующие факторы, человеческие ресурсы, управление трудовыми ресурсами, personnel motivation, human resources, motivating factors, demotivating factors, human potential, human resource management
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