MEANS OF EXPRESSION OF NEGATIVE EVALUATION IN THE ECOLOGICAL MEDIA DISCOURSE (BY THE MATERIAL OF THE RUSSIAN MASS MEDIA)
Il'inskaya Tat'yana Nikolaevna, Devenkova Viktoriya Vladimirovna
National Research Tomsk Polytechnic University
Abstract. The article presents the results of the analysis of linguistic means expressing negative evaluation in the mass media texts, which are devoted to the ecological problems of the present day. The topicality of the study is determined by the need of the comprehension of ecological problems and the role of the linguistic means of the expression of their evaluation. The use of the textological methods of analysis allows revealing the principal means of the expression of negative evaluation in the texts of ecological media discourse, in particular: through the semantics of a language unit, the use of vernacular words and expressions, a wide use of expressive means (epithets and metaphors), and also syntactic means (rhetorical questions, quotation marks, parenthetic words and constructions).
Key words and phrases: оценочность, экологический медийный дискурс, языковые средства, манипулятивное воздействие, контекстологический анализ, evaluation, ecological media discourse, linguistic means, manipulative impact, contextological analysis
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