Tunkina Ol’ga Sergeevna
Russian State University for the Humanities in Moscow
Abstract. The article is devoted to the peculiarities of marketing techniques to promote consulting services taking into account sectoral segmentation. The author reveals the content of the notion "consulting", considers the specificity, content of consulting services and focuses on directions that should form the basis of consulting services marketing. In conclusion, the paper presents characteristic features of consulting services marketing distinguishing it from services marketing in general.
Key words and phrases: консалтинг, рынок консалтинговых услуг, позиционирование услуг, консалтинговые услуги, маркетинг консалтинговых услуг, consulting, market of consulting services, positioning of services, consulting services, marketing of consulting services
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Русский
