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SOURCE:	Almanac of Modern Science and Education. Tambov: Gramota, 2016. № 10. P. 23-25.
SCIENTIFIC AREA:	Philological Sciences
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GENRE OF POSTCARD-POSTER: PRINCIPLES OF INTERACTION OF TEXT AND VISUAL RANGE

Vorobets Tat'yana Alekseevna, Gerdt Elena Valer'evna
Siberian State Automobile and Highway Academy in Omsk

Abstract. The article is devoted to peculiarities of interaction of the text of a postcard-poster and its visual range. History of the genre of open letter in Europe and Russia is examined. Examples of interaction of texts of various postcards and their visual range and creation of comic effect on this basis are given. Language techniques used by their authors are identified in the course of the analysis of the texts of postcards-posters.

Key words and phrases: открытое письмо, открытка-постер, оксюморон, буквализация, комментарий, визуальный ряд, open letter, postcard-poster, oxymoron, giving literal character, comment, visual range

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References:

Mozokhina N. A. Otkrytka kak epistolyarnyi zhanr puteshestviya nachala XX veka [Elektronnyi resurs]. URL: http://odysseus.msk.ru/publications/?id=108 (data obrashcheniya: 20.10.2016).
Pokupaite nashi otkrytki: katalog. M.: Kontakt-kul'tura, 2009. 95 s.

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