INTERNET ADVERTISING AS COMPLEX OF INSTRUMENTS FOR EFFICIENT MARKETING PROMOTION OF SMALL BUSINESSES
Kataev Aleksei Vladimirovich, Krinchiyan Nadezhda Alekseevna
Southern Federal University
Abstract. The article deals with the issues of the theory and practice of the use of Internet advertising by the Russian small businesses. The authors single out factors, which contribute to reducing the efficiency of traditional mass advertising including cost increase, the information satiety of the consumer, the fast effect of forgetting advertising and so on. The basic advantages of Internet advertising for small businesses with the complex use of promotion instruments are shown.
Key words and phrases: реклама, интерактивная реклама, интернет-реклама, маркетинговое продвижение, интернет-маркетинг, реклама в малом бизнесе, продвижение товаров в Интернете, advertising, interactive advertising, Internet advertising, marketing promotion, Internet marketing, advertising in small business, promotion of goods on the Internet
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Русский
