STRUCTURING THE COURSE "BASICS OF INFORMATIONAL ANALYTICS" FOR STUDENTS OF "ADVERTISING AND PUBLIC RELATIONS" DIRECTION
Garipova Galiya Rizvanovna
Bashkir State University
Abstract. The paper proposes the structure of the course "Basics of Informational Analytics" for the students of "Advertising and Public Relations" direction. The necessity to revise the sections of the course is stipulated by different approaches to teaching the discipline. The article provides an overview of the basic concepts - "analyst", "analytical work", "methods of informational-analytical work", "research methods in PR". The author examines in detail the topics of analytical work in PR, Internet search and mass media review, as she considers them to be some of the main activities of the modern analyst.
Key words and phrases: аналитика, информационно-аналитическая работа, методы информационно-аналитической работы, методы в связях с общественностью, методы PR-деятельности, analytics, informational-analytical work, methods of informational-analytical work, methods in public relations, methods of PR-activity
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Русский
