Abstract. This article discusses measures on the risk assessment of the enterprise innovative activity. The author analyzes external and internal risk factors, identifies the indicators of risk level assessment, as well as ascertains the mechanisms and models of the interconnection of risk indicators and risk factors. Activity aimed at the analysis and assessment of risk is carried out at two levels: the qualitative one and the quantitative one, which can be used either separately or together depending on time and budget.
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Key words and phrases: риск, объект риска, качественная и количественная оценки риска, факторы риска, инновационный проект, инновационная деятельность, инновационный процесс, risk, object of risk, qualitative and quantitative risk assessment, risk factors, innovative project, innovative activity, innovative process
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