Grigor'eva Larisa Yur'evna
Far Eastern Federal University
Abstract. The article examines E. Durkheim’s ideas about the "centrifugal" and "centripetal" forms of solidarity in the conditions of modern information technologies (M. Castells), modern society, social relations of which are largely mediated by mass-media. The analysis of the game form of the communication of mass-media formats in N. Luhmann’s argumentation enables to determine the mechanisms of solidarity connections.
Key words and phrases: солидарность, коммуникации, темы массмедиа, развлечение, игра, игрофикация, информационно-технологическая парадигма, "геймеризационный" тип конфликта, solidarity, communications, topics of mass-media, entertainment, game, gamification, informational-technological paradigm, "gamerization" type of conflict
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