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SOURCE:    Almanac of Modern Science and Education. Tambov: Gramota, 2015. № 12. P. 123-128.
SCIENTIFIC AREA:    Economic Sciences
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INFORMATION SYSTEMS OF MARKETING ACTIVITY SUPPORT
Pechorin Igor' Eduardovich
Syktyvkar State University named after Pitirim Sorokin
Abstract. Information systems in one form or another are widely and contemporaneously used to support marketing activity at enterprises. Despite this, the study of the structure and functional of marketing information systems remains highly relevant in view of the rapid development of information technologies. This article discusses the main types of information systems that are used for the support of marketing activity.
Key words and phrases: маркетинговые информационные системы, CRM-системы, функции маркетинга, система управления маркетинговыми ресурсами, система маркетингового планирования, marketing information systems, CRM-systems, marketing functions, marketing resources management system, marketing planning system
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