Aliev Turan Khidzhranogly
Far Eastern Federal University
Abstract. The article discusses the role and place of marketing in the start-up development process. The author discovers the basic characteristics of venture market, identifies and describes three main types of innovative accelerators. The paper analyzes in detail start-uppers’ mistakes and shows the structure of the start-up business model. Relying on the study findings the researcher proposes to focus on the marketing element of a start-up project at all the stages of its implementation.
Key words and phrases: стартап, инвестиции, бизнес, развитие бизнеса, маркетинг, start-up, investments, business, business development, marketing
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Русский
