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SOURCE:    Almanac of Modern Science and Education. Tambov: Gramota, 2015. № 11. P. 40-42.
SCIENTIFIC AREA:    Philological Sciences
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LEXICAL MEANS OF IMPLICIT EVALUATION REALIZATION IN THE ENGLISH MASS MEDIA

Zharina Ol'ga Aleksandrovna, Borisenko Viktoriya Aleksandrovna, Samofalova Marina Vladimirovna
Southern Federal University


Abstract. The article considers the most effective ways of the implicit realization of the category of evaluation at lexical level. The subject of the study is a number of such lexical means as metaphors, euphemisms, allusions and neologisms. The researchers analyze their ability to convey the author’s evaluative judgments implicitly, to influence public opinion formation. The material of the study is the English-language electronic newspaper articles of 2014-2015.
Key words and phrases: категория оценки, имплицитность, лексические средства, метафора, эвфемизм, аллюзия, неологизм, category of evaluation, implicitness, lexical means, metaphor, euphemism, allusion, neologism
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