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SOURCE:	Almanac of Modern Science and Education. Tambov: Gramota, 2014. № 9. P. 40-42.
SCIENTIFIC AREA:	Economic Sciences
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THE CHINESE SOCIAL NETWORK SINA WEIBO AS PLATFORM FOR PROMOTION OF UNIVERSITY EDUCATIONAL SERVICES AMONG ENTRANTS FROM CHINA (BY THE EXAMPLE OF TOMSK STATE UNIVERSITY)

GUZHOVA Irina Viktorovna, SHUN'KINA Anastasiya Aleksandrovna
National Research Tomsk State University

Abstract. The article illustrates the possibilities of using social networks platforms in the Internet to solve the problems of increasing the academic mobility of the Russian universities with communication tools. The substantiation of social networks relevance as a channel of communication with the audience of foreign entrants is represented. The paper describes the experience of creating the account of Tomsk State University in the Chinese social network "Sina Weibo" to promote educational services among students in China.

Key words and phrases: повышение академической мобильности, продвижение университета, маркетинговые коммуникации в Интернет, социальные сети как канал коммуникации, китайские абитуриенты как целевая аудитория, increase in academic mobility, university promotion, marketing communications in Internet, social networks as communication channel, the Chinese entrants as target audience

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References:

Akkaunt Natsional'nogo issledovatel'skogo Tomskogo gosudarstvennogo universiteta v sotsial'noi seti Sina Weibo [Elektronnyi resurs]. URL: http://weibo.com/5052309266 (data obrashcheniya: 24.06.2014).
Kitai zanyal pervoe mesto v mire po chislu otpravlyayushchikhsya ezhegodno na uchebu za granitsu grazhdan [Elektronnyi resurs]. URL: http://russian.people.com.cn/31517/7951840.html (data obrashcheniya: 15.02.2014).
Shevchenko D. A. Internet-marketing v vuzakh [Elektronnyi resurs]. URL: http://kafmr.rggu.ru/ index.php?s=file_download&id=486 (data obrashcheniya: 15.04.2014).
Maximize Your Brand Power with Weibo [Elektronnyi resurs]. URL: http://hk.weibo.com/download/ corp_weibo_eng_130510.pdf (data obrashcheniya: 18.04.2014).
Sina Weibo for Your Business: Getting Started [Elektronnyi resurs]. URL: http://www.slideshare.net/ LATMultilingual/sina-weibo-for-your-business-getting-started (data obrashcheniya: 15.03.2014).
Universities Increasingly Use Weibo Social Media to Reach China Students [Elektronnyi resurs]. URL: http://www.universityworldnews.com/article.php?story=20130111112335850 (data obrashcheniya: 15.03.2014).
7 Steps to Better Corporate Reputation, Crisis Preparedness and Digital Communications in China [Elektronnyi resurs]. URL: http://www.slideshare.net/bmasia/bursonmarsteller-asiapacific-china-social-media-strategy-guidebook-weibo-2012 (data obrashcheniya: 15.03.2014).

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