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SOURCE:    Almanac of Modern Science and Education. Tambov: Gramota, 2014. № 9. P. 20-26.
SCIENTIFIC AREA:    Culturology
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DISCURSIVE MEANS AND MECHANISMS OF ACHIEVING POLITICAL CORRECTNESS IN POLITICAL SPEECH
BILAN Ol'ga Aleksandrovna
Petersburg State Transport University
Abstract. Approaches to the analysis of political correctness in scientific literature are different: political correctness is interpreted as linguistic tolerance, speech etiquette, ideological reality, cultural-behavioral and linguistic tendency. The article reveals the peculiarities of the notion "political correctness" as a cultural and linguistic phenomenon, as well as the linguistic means and mechanisms of achieving political correctness, which are used in modern political discourse. The political texts of Internet forums, the American and Russian mass media served as the material of the research.
Key words and phrases: политкорректность, политический дискурс, межкультурная коммуникация, речевые стратегии, литературные тропы, тактики "белой" и "черной" риторики, языковой такт, речевой этикет, political correctness, political discourse, intercultural communication, verbal strategies, literary tropes, tactics of "white" and "black" rhetoric, linguistic tact, speech etiquette
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