RECONSTRUCTION OF FRAGMENT OF MODERN PROVINCIAL TOWN LINGUISTIC LOOK (BY THE MATERIAL OF EMPORONYMS OF YURGA, KEMEROVO REGION)
KUST Tat'yana Sergeevna, DEMANOVA Viktoriya Vladimirovna
Yurga Technological Institute (Branch) of National Research Tomsk Polytechnic University
Abstract. The article explains the meaning of the notion "emporonym", shows the importance of the linguo-semantic study of urban trade enterprises names for the description of trends existing in the minds of native speakers at a particular time. The results of Yurga emporonyms study are represented. The nominations of the objects of the town commercial sphere are studied from the perspectives of semantics and semiotics, the main motives of nomination are identified.
Key words and phrases: эмпороним, ономастикон, лингвосемантический анализ, мотивация, языковое сознание, языковая личность, emporonym, onomasticon, linguo-semantic analysis, motivation, linguistic consciousness, linguistic personality
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