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SOURCE:    Almanac of Modern Science and Education. Tambov: Gramota, 2014. № 5-6. P. 149-151.
SCIENTIFIC AREA:    Culturology
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STRENGTHENING OF BODY PERFECTION EFFECT IN MODERN CULTURE CONTEXT

Shmeleva Natal'ya Vladimirovna
Minin Nizhny Novgorod State Pedagogical University


Abstract. As a result of culture development the natural body associated with the human’s natural inclinations has given way to the cultural body that reflects all the changes of reality and transforms it. The presentation of the body in culture is determined by social, aesthetic, artistic and physical deformations that is dictated by the human’s necessity to conceal his/her imperfections, the desire to enhance perfection effect and the search of the new horizons of consciousness.
Key words and phrases: тело, трансформация, деформация, совершенство, культурные нормы, культурный шок, идеал, кино, body, transformation, deformation, perfection, cultural norms, culture shock, ideal, cinema
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