PROJECTIVE TECHNIQUE AND METHODOLOGICAL APPROACH TO PRODUCTION COMPETITIVENESS ASSESSMENT
Sogacheva Olga Valer’evna
Southwest State University
Abstract. The article is devoted to socio-economic aspects in production competitiveness assessment. The modern methodological tools of projective techniques are considered. The analysis of public opinion is carried out; the quality indicators of the production under research are singled out and its competitiveness is assessed with semantic differential use.
Key words and phrases: конкурентоспособность, продукция, методика, семантический дифференциал, competitiveness, product, technique, semantic differential
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Vertakova Yu. V., Sogacheva O. V. Issledovanie sotsial'no-ekonomicheskikh i politicheskikh protsessov: uchebnoe posobie. M.: KNORUS, 2009. 336 s.
Vertakova Yu. V., Sogacheva O. V. Svyazi s obshchestvennost'yu: uchebnoe posobie. 2-e izd., pererab. i dop. Staryi Oskol: TNT, 2012. 316 s.
Erdakova V. P., Poznyakovskii V. M. Otsenka konkurentosposobnosti kosmeticheskikh kremov otechestvennogo i importnogo proizvodstva // Marketing v Rossii i za rubezhom. 2007. № 6 (62). S. 87-92.
Perepechaeva E. S., Simonenko E. S. Otsenka i upravlenie konkurentosposobnost'yu promyshlennogo predpriyatiya // Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. 2012. № 5-2 (44). S. 298-306.
Petrishcheva I. V. Komparativnyi analiz sostoyaniya malogo i krupnogo biznesa v Kurskoi oblasti: osnovnye tendentsii // Mikroekonomika. 2009. № 7. S. 238-245.
Petrishcheva I. V. Kontseptsiya ustoichivogo razvitiya malogo predprinimatel'stva v sovremennykh sotsial'no-ekonomicheskikh usloviyakh // Ekonomika. Upravlenie. Pravo. 2010. № 10. S. 14-16.
Yadov V. A. Strategiya sotsiologicheskogo issledovaniya. Opisanie, ob"yasnenie, ponimanie sotsial'noi real'nosti: uchebnik. 3-e izd., ispr. M.: Omega-L, 2007. 567 s.
Osgood Ch., Suci G., Tannenbaum P. The Measurement of Meaning. Urbana, 1957.
Русский
