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SOURCE:    Almanac of Modern Science and Education. Tambov: Gramota, 2014. № 2. P. 162-164.
SCIENTIFIC AREA:    Economic Sciences
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SOCIAL NETWORKS AS MODERN AND EFFECTIVE MARKETING TOOL
Skrigun Natal'ya Petrovna, Kochmaruk Mariya Vladimirovna, Gavrilova Tat'yana Vasil'evna
National University of Food Technologies in Kiev, Ukraine
Abstract. The main types of social networks are covered in the article, their importance for modern enterprises marketing activity is shown. The necessity of creating a firm profile in business social networks is substantiated. The basic ways of promoting enterprises and their products in social networks are singled out and analyzed. It is proposed to use advertising in social networks as a secondary element of products promotion.
Key words and phrases: маркетинг, социальная сеть, продвижение в сети Интернет, реклама в соцсетях, контекстная реклама, нетворкинг, marketing, social network, promotion in Internet, advertising in social networks, contextual advertising, networking
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