THEORETICAL FOUNDATIONS OF ENTERPRISE BALANCED PRODUCT PORTFOLIO FORMATION
Krainyuchenko Ol'ga Feodos'evna, Bezpal'ko Elena Viktorovna, Belova Tat'yana Gennadievna
National University of Food Technologies, Kiev, Ukraine
Abstract. The article is devoted to the issues of studying the basic methods of product assortment analysis, working out approaches to solving the problem of the interpretation of the enterprise assortment portfolio research results obtained with the help of the most widespread analysis methods and the development of criteria for assessing the enterprise product portfolio balance degree according to its structure.
Key words and phrases: товар, продукция, товарный портфель, методы анализа товарного портфеля, ассортимент продукции, сбалансированность портфеля товаров, критерии оценки степени сбалансированности ассортиментного портфеля, product, production, product portfolio, product portfo
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