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SOURCE:	Almanac of Modern Science and Education. Tambov: Gramota, 2013. № 12. P. 25-29.
SCIENTIFIC AREA:	Economic Sciences
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STRATEGIC MANAGEMENT OF NCSP (NOVOROSSIYSK COMMERCIAL SEA PORT) GROUP IN MACROENVIRONMENT ANALYSIS CONTEXT

Baburina Ol'ga Nikolaevna
Financial University under the Government of the Russian Federation (Branch) in Novorossiysk

Abstract. The article substantiates the necessity of enterprise strategic management in conditions of globalization and convergence of economic systems. The main characteristics of enterprises that are the part of NCSP (Novorossiysk Commercial Sea Port) Group are considered, the structure of its freight turnover is analyzed. The long-term strategy of Group development is based on the predictability of goods structure of the Russian foreign trading and company freight turnover. As the strategy prior measures it is offered to pass from linear-functional organizational structure to formation of matrix structure of Group management and from stevedoring companies specialization to production spaces specialization.

Key words and phrases: стратегическое управление, морские порты, морские перевозки, Новороссийский морской торговый порт (НМТП), Группа НМТП, грузооборот, перевалка грузов, strategic management, sea ports, shippings, Novorossiysk Commercial Sea Port (NCSP), NCSP Group, freight

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