DEVELOPMENT OF INDEXES (INDICATORS) SYSTEM OF INSTITUTE OF HIGHER EDUCATION COMPETITIVENESS AT MARKET OF EDUCATIONAL SERVICES
Simonenko Elena Sergeevna
South-West State University
Abstract. The article is devoted to the process of managing the institute of higher education competitiveness and the formation of its competitive advantages. The author gives her own interpretation of the notion "institute of higher education competitiveness" taking into account the influence of external and internal environments factors expressed in terms of indexes (indicators). The author suggests the indexes (indicators) system, which characterizes the most important results of the institute of higher education activity that form the competitiveness of its educational services.
Key words and phrases: вуз, конкурентоспособность вуза, конкурентные преимущества, факторы обеспечения конкурентоспособности вуза, показатели (индикаторы) конкурентоспособности вуза, institute of higher education, institute of higher education competitiveness, competitive advan
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